Amedeo Cristofaro
My Story
Growing up in the Middle East taught me something that business school never could: that the best solutions come from understanding people, not just processes. When you live between cultures, you learn to listen differently, to see patterns others miss, and to build bridges where others see walls.
My career has taken me from an American Express internship to leading teams across three continents. I've managed $110M P&Ls, launched Europe's first SuperApp on Alipay technology, and navigated EMI licensing in markets from Switzerland to Mexico. But honestly? Those aren't the achievements I'm most proud of.
What I'm most proud of are the people I've helped grow along the way.
I believe that great teams build great products—not the other way around. That's why I've always prioritized creating environments where diverse perspectives aren't just tolerated, they're celebrated. Where junior team members feel safe to challenge ideas. Where success is measured not just in revenue, but in how many people grew into leaders themselves.
Today, I split my time between building the future of digital payments at Rebell AG and helping other leaders navigate the same challenges I've faced. Whether you're a startup founder trying to crack EMI licensing, or an established institution looking to innovate without breaking compliance—I've been there, and I'd love to help.
Professional Experience
Two decades of leadership excellence across multinational corporations and innovative startups
Chief Commercial Officer
Rebell AG
Leading the development of Europe's first merchant-centric Super App built on proven Alipay+ technology
Key Achievements & Responsibilities:
Senior Advisor - CEO & Board member
Daytona Holding Limited
Strategic advisory role for EMI startup development
Key Achievements & Responsibilities:
Co-Founder
Trentatrepercento
Hybrid platform enabling consumers to collect, manage, and utilize their purchase data
Key Achievements & Responsibilities:
Global Head of Business Development & Country Manager
Sonect AG
E-money Institution scaling up in Switzerland & Italy
Key Achievements & Responsibilities:
EMEA Managing Director
Wells Fargo Bank
Region Head EMEA Global Payment Services FIs
Key Achievements & Responsibilities:
CEO Italy & S. Europe Head of Cash & Trade
Standard Chartered Bank
Member of European Leadership team
Key Achievements & Responsibilities:
Managing Director & Head of FIs
American Express Bank Ltd
Various roles from Intern to Managing Director across EMEA & US
Key Achievements & Responsibilities:
How I Can Help
I partner with organizations navigating the complex intersection of traditional finance and fintech innovation.
EMI Licensing & Compliance
Navigate complex regulatory environments across Europe and Mexico with confidence.
Cross-Border Payments
Design payment systems that work seamlessly across international markets.
Startup Scaling
Turn your fintech idea into a market-ready product with proven methodologies.
Team Building & Mentoring
Build high-performing, diverse teams that deliver exceptional results.
Ideal for:
Ready to Transform Your Business?
Let's have a conversation about your challenges and explore how my experience can help you succeed.
Let's TalkLet's Connect
Ready to transform your fintech vision into reality? Let's discuss how my expertise can accelerate your success and drive meaningful results.
Get in Touch
I'm always excited to discuss new opportunities and share insights about the fintech landscape. Choose your preferred way to connect:
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